Check out leading Instagram marketing experts that promote skin care, hair care, makeup, fragrance and more online to entice consumers and set trends.

This year, subscription service Ipsy launched a limited edition Glam Bag x Huda. The collection features eight full-size products that were handpicked by Huda Kattan herself, including top selects from coveted beauty brands such as Sunday Riley, Rare Beauty, R+CO among others, as well as bestsellers from Huda’s own Huda Beauty, Wishful skin care and Kayali. Kattan recently rolled out the latest product from her skin care line, Wishful: the Wishful Honey Whip Peptide Moisturizer. The beauty mogul announced the product launch to her 557,000-plus followers on the Wishful Instagram page in August. Her latest creation is a vegan matte lipstick, as reported in Happi, as well as a new cream blush for 2022. And, the brand just dropped the Lovefest collection, as reported in Happi.  

@iskra Instagram Followers: 4.9 million Model, influencer and entrepreneur Iskra Lawrence has created a new body care brand called Saltair. The skincare-inspired brand is designed for daily use.  Lawrence is the founder of the Self-Funding Planner, a tool she created to help people invest in themselves. She is a brand ambassador for both the National Eating Disorders Association (NEDA) as well as L'Oréal for The Prince's Trust, and was listed on Forbes Europe's 30 Under 30 in 2019 and on BBC World's 100 Most Influential Women list in 2016. In August 2022, the brand rolled out a formula to treat skin issue keratosis pilaris, as reported here.

Los Angeles-based fashion and beauty influencer and Youtuber, Aaliyah Jay is on the rise. Over the past 5-plus years, she has cultivated a following of more than 4 million across her social media platforms. At press time, it was revealed she is working on a partnership with Urban Hydration. Jay creates fashion, beauty, travel and lifestyle content that she hopes will inspire others to be their authentic selves. Originally from Boston and New York, she is now venturing into the next step of her career, one as a fashion designer and correspondent. In addition to fashion commentary and vlogging, she will be relaunching her clothing line Twisted Saints this Spring in addition to growing her already large platforms and expanding her media profile for 2022.

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